It's the wave of the future, according to the 8/19/10 Wall Street Journal.
I've been asking other writers how they feel about this. Surprisingly, there hasn't been much resistance, especially if some percentage of the ad revenue will be going to the writers. How do you feel?
I've also been told that at some non-recent point in publishing history, it was common to find advertising in books, usually at the end. This in an era I know nothing about, but I'd like to. If you know anything about it, please let me know. Many thanks.